Direction White

Direction White North Coast is a premium coastal destination by Arabella, spanning 290 acres in the sought-after Ras El Hekma area. The resort combines thoughtfully planned beach houses, natural landscapes, leisure destinations, and upscale facilities to create a complete summer experience.

Arabella also incorporated a variety of services throughout the development, ensuring residents and visitors enjoy a convenient and relaxing stay. Strategically positioned on Kilo 192 of the International Coastal Road, Direction White offers easy access to some of the North Coast’s key destinations.

Direction White North Coast Location - Ras El Hekma

Direction White enjoys a prime location on Kilo 192 of the International Coastal Road, also known as Alexandria–Marsa Matrouh Road, placing it within Ras El Hekma’s rapidly growing coastal destination.

The resort is:

• 12 km from El Dabaa
• Close to Al Alamein International Airport
• Within easy reach of New Alamein City

Key Roads & Nearby Resorts

Direction White Ras El Hekma is conveniently accessible via:

• Alexandria–Marsa Matrouh Road
• New Fouka Road
• El Alamein Road

It is also surrounded by several prominent coastal communities, including:

• June North Coast
• Gaia Resort
• The Med
• Salt North Coast
• Hacienda Bay
• LVLS Mountain View

Direction White North Coast Master Plan

Spanning 290 acres, Direction White was master-planned to deliver a balanced coastal community where residential areas blend seamlessly with expansive greenery, water features, and recreational spaces.

The resort sits approximately 50 meters above sea level, giving its properties elevated positions and expansive views of the Mediterranean Sea. The master plan also incorporates landscaped areas and dedicated pedestrian, jogging, and cycling paths, creating a pleasant environment for outdoor activities.

A wide beachfront adds to the resort’s appeal, offering residents and visitors plenty of opportunities for swimming, relaxation, and family-friendly activities.

Direction White is developed across several phases, including:

• Water Crest
• Oyster
• Water Creek

Architecture of Direction White Sahel

The architectural concept of Direction White revolves around a clean, bright aesthetic inspired by the color white. The contemporary beach houses feature modern designs and spacious layouts, creating a sophisticated yet refreshing atmosphere that complements the coastal surroundings.

Arabella collaborated with Longe Black to create a distinctive branded experience, incorporating contemporary architecture and carefully designed spaces throughout the development.

Direction White North Coast Facilities & Services

Arabella equipped Direction White with a diverse range of amenities designed to cover entertainment, wellness, sports, and social experiences.

Retail & Entertainment Hub

The resort features a dedicated commercial destination offering a selection of retail stores, restaurants, cafes, and recreational venues. F&B and retail outlets are distributed throughout the community to encourage smoother movement and reduce congestion.

White Spa

Residents can unwind at the resort’s dedicated spa, which offers a selection of massage treatments and skincare experiences designed to promote relaxation and rejuvenation.

Sports Facilities

Direction White provides a variety of sports and fitness facilities, including:

• Fully equipped gym
• Football fields
• Tennis courts
• Padel courts
• Other recreational sports areas

Beach & Social Clubhouses

The resort includes beach and social clubhouses where residents can spend quality time with family and friends. These spaces provide opportunities for poolside relaxation, social gatherings, and various leisure activities.

White Lounges

A selection of elegant lounges is available throughout Direction White, providing comfortable spaces for relaxation and socializing.

Services

To complement its facilities, Direction White offers a range of services focused on convenience and security, including:

• Hospitality services
• 24/7 security and CCTV surveillance
• Maintenance services
• Gardening services

With its elevated location, expansive master plan, contemporary architecture, and wide range of leisure facilities and services, Direction White Ras El Hekma creates a sophisticated coastal setting for a comfortable and memorable summer experience.